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USA: Holidays ads campaigns need to start earlier 1 AUG 2024

Trends

USA: Holidays ads campaigns need to start earlier

LG Ad Solutions’ "Season’s Streamings 2024” underscored the importance of early and online shopping, the influence of targeted ads, and the potential for multi-device purchasing.
Imagen Liberty Latin America establece nuevas operaciones en Panamá 1 AUG 2024

Deals

Liberty Latin America and Millicom combine operations in Costa Rica

Transaction targets greater investment in fiber networks to deliver enhanced services and customer experience.
Gracenote teams with major connected TV players  to optimize contextual ad targeting 25 JUL 2024

Apps

Gracenote teams with major connected TV players to optimize contextual ad targeting

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.
The 2024 Olympics to reach its $1.34 billion sponsorship revenue target 22 JUL 2024

Forecasts

The 2024 Olympics to reach its $1.34 billion sponsorship revenue target

A research by Ampere Analysis forecasted this year’s Olympics are set to achieve their target and a 60% increase compared to the Tokyo Olympic Games of 2020.
USA: 66% of Black CTV users choose streaming TV over traditional methods 28 JUN 2024

Trends

USA: 66% of Black CTV users choose streaming TV over traditional methods

LG Ad Solutions’ latest study showed that Black American CTV users prefer streaming platforms, value relevant and diverse content, and are highly responsive to targeted, ad-supported media.