The UK ad market dropped -2% in 2023 YTD (January to May), an improvement from the trends seen in the second half of 2022, when the market declined -4% year-over-year, according to new data from Guideline.
Executives from key international platforms and private and public broadcasters shared their content strategies and main alliances in order to maintain the relevance in the current landscape.
On the first day of the event, attendants could learn more about CEE region needs and strategies, and the best Latin shows for the territory were unveiled.
Against a full-scale war and numerous challenges, Ukraine has a unique opportunity to serve local audiences and become a powerful player in the global content market.
The company has created monthly Movie/TV Club for the team to understand what works and what doesn’t in the language versioning. Deeny Kaplan, Executive Vice President explains the strategy.