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Cummins has joined the project as both an official ambassador and an upcoming character in the series, develop by Xentrix Studios Australia.

"The Crown" producer Michael Casey joins as Managing Director, and "Day of the Jackal Commissioner" Gabriel Silver, takes up the newly created position of Executive Producer.

He brings a wealth of experience in audience development and digital content strategy - both as a YouTube creator himself and a Channel Manager for a number of major entertainment brands.

The MipJunior programme will feature thought leaders, innovative business models, fresh content and audience insights under the banner ‘The Transformation Starts Here’; with round table networking sessions spanning both days and all areas of the kid’s eco-system.

David Brindley steps in as CEO, joined by Dan Adamson, David Clews, and Shireen Abbott in newly defined leadership roles, as the award-winning unscripted label builds on hits like “Destination X” and “The Reluctant Traveler” and eyes further international expansion.