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The licensing of the Emmy-nominated drama "Safir" and the two seasons of "Street Birds" marks a significant expansion of ATV’s international reach.

The newly company, Blue Ant Media Inc., will be a content powerhouse with over C$300M in projected 2024 revenues, C$95M in financial assets, and a 125% premium valuation for Boat Rocker shareholders.

The popular scripted sketch series has picked up by Teledoce in Uruguay and to Transmedia Group in Indonesia (via GoQuest).

Shoppable CTV is gaining traction as 38% of US ad buyers increase investment in the format, while 45% of CPG marketers see it as retail media’s next frontier. Although 43% of consumers want to shop via TV, only 10% have done so, revealing a gap in adoption. With Amazon, Instacart, and Albertsons expanding shoppable CTV, the market is poised for growth.

The gripping crime thriller was released globally on 17th March in coincidence with the film’s screening at the Cinema for Peace World Forum in Berlin.