Amazon announced that Prime Video shows and movies will include limited advertisements in the United States, UK, Germany, and Canada starting in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year.
Over the past two years, the Hub Entertainment Research’s “TV Advertising: Fact vs. Fiction” study has provided strong evidence that it is finally time to bury the thought that consumers still hate ads.
The two professionals will participate in the keynote, “The Future of Content: What Comes Next?” at the forthcoming 39th International Co-Production & Entertainment Content Market.