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Prime Video to introduce ads in select countries in 2024 22 SEP 2023

Streaming

Prime Video to introduce ads in select countries in 2024

Amazon announced that Prime Video shows and movies will include limited advertisements in the United States, UK, Germany, and Canada starting in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year.
Is it a myth or a reality that consumers still hate ads? 22 SEP 2023

Data

Is it a myth or a reality that consumers still hate ads?

Over the past two years, the Hub Entertainment Research’s “TV Advertising: Fact vs. Fiction” study has provided strong evidence that it is finally time to bury the thought that consumers still hate ads.
MIA Market 2023: Over 500 projects received from 80 countries 21 SEP 2023

Trade Shows

MIA Market 2023: Over 500 projects received from 80 countries

The number of countries participating in the selection process increased by 30% compared to 2022.
Escapade Media appoints Anthony Appell to take over US and Scandinavia 21 SEP 2023

Distribution

Escapade Media appoints Anthony Appell to take over US and Scandinavia

The Magnify Media alum will work with James Braham broadening Escapade reach and expertise in relation to commissioning, co-pro’s and pre-sales.
Mipcom 2023: Cris Abrego and Eva Longoria to host a new session in Cannes 20 SEP 2023

Trade Shows

Mipcom 2023: Cris Abrego and Eva Longoria to host a new session in Cannes

The two professionals will participate in the keynote, “The Future of Content: What Comes Next?” at the forthcoming 39th International Co-Production & Entertainment Content Market.