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USA: Viewers’ acceptance of ads continues to grow 6 JAN 2025

Trends

USA: Viewers’ acceptance of ads continues to grow

According to Hub Research, advertising in live TV is especially well-positioned to garner more of viewers’ attention.
USA: Premium SVOD added 3.5 million new subscribers quarterly in 2024 6 JAN 2025

Markets

USA: Premium SVOD added 3.5 million new subscribers quarterly in 2024

Antenna’s annual subscription report revealed that while millions of consumers continue to join the Premium SVOD market, the pace of new subscriber growth has slowed.
Fifth Season names Jennifer Ebell as next distribution head 6 JAN 2025

Corporate Moves

Fifth Season names Jennifer Ebell as next distribution head

She will assume the position of EVP Television Distribution on March 31, 2025, coinciding with the departure of Prentiss Fraser, the current President of Television Distribution.
ABC Commercial sold "Planet Lulin" to Paramount for Nickelodeon UK & Ireland 6 JAN 2025

Kids & Animation

ABC Commercial sold "Planet Lulin" to Paramount for Nickelodeon UK & Ireland

"Planet Lulin" premieres on Nickelodeon UK on Saturday, January 11, 2025. Produced by Moody Street Kids and Princess Pictures, the title will join the Nickelodeon UK lineup, available across Sky, Virgin Media, and TalkTalk Plus TV. In Ireland, it will air on Virgin Media Ireland, Eir TV, and Sky Ireland.
Nest Productions' "Dating Naked UK" returns to Paramount+ and MTV 6 JAN 2025

Production

Nest Productions' "Dating Naked UK" returns to Paramount+ and MTV

The hit dating reality show will film in 2025 and air later in the year on Paramount+ UK, as well as MTV’s network of international channels and digital platforms, spanning over 150 countries.