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Content Budapest has confirmed 128 participating companies and announced a raft of new buyers and speakers for the event, which is going to take place at The Kempinski Hotel between June 27 and 29.

AVOD and FAST advertising revenues reached €255 million in the EU5 (France, Germany, Italy, Spain, and the United Kingdom) last year, NPA Conseil and Médiamétrie estimate.

Maralag joins senior-level executives from across the region chosen for their rich knowledge and expertise to award the most effective marketing efforts in APAC.

National advertising clients and partners will have the option to transact with alternative currencies across Warner Bros. Discovery’s linear portfolio for the 2023-2024 Upfront season.

Consumers recognize the role of advertising in reducing the cost of their access to AVOD channels and generally welcome ads in CTV environments, Yahoo and Publicis Media revealed in their latest report.