Banijay Rights, the global distribution arm of Banijay, announced that powerful French drama “Serial Lover,” from Banijay France scripted label Shine Fiction, has been acquired by Spanish broadcaster Atresmedia.
Magnite and SpringServe’s ad server technology will support Banijay Rights global expansion of FAST services. The partnership is announced shortly after Banijay launches its new FAST channel, Horizons.
Among the latest of deals secured for the reality format, which recently returned to RCN in Colombia, the agreement was brokered by Banijay's SVP Latam, US Hispanic & Brazil, Michelle Wasserman.