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Carter takes up the role in the summer from Angela Jain and will assume responsibility for all of ITV Studios’ unscripted business in the UK, which comprises 11 unscripted labels.

New senior appointments include Ed Love as SVP APAC and Jonathan South and Patrick Phelan for EMEA, enhancing ITV Studios’ commercial reach across Asia-Pacific, Nordics, Benelux, and German-speaking markets amid continued international growth and record-breaking profits.

ITV reported £887 million in total external revenue for Q1 2025, with 95% of ITV Studios’ annual revenue already secured. Digital viewing on ITVX rose 16%, driving a 14% increase in digital advertising revenue.

"A Party To Die For" is a format by ITV Studios Netherlands and Talpa Studios. The format is distributed internationally by ITV Studios.

Cuba Pictures will become a label within Vice Studios, expanding the company’s successful UK scripted content business. The acquisition of Cuba Pictures follows Vice Media’s distribution deal with ITV Studios and recent acquisition of London Alley Entertainment, which combined with Pulse Films, creates one of the world’s largest commercials and music video production studios.