Search results for Parks Associates
30 JUN 2020
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CHURN RATES INCREASE TO 41% AMONG OTT SERVICES IN Q1 2020
Parks Associates' insights reported that the churn rate for OTT services in the USA increased from 35% in Q1 2019 to 41% in Q1 2020. As the Covid-19 unfolded, more than two in five US broadband households have used an OTT service, and 8% of households have tried four or more services.
22 MAY 2020
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67% OF U.S HOUSEHOLDS USE AT LEAST ONE INTERNET-CONNECTED VIDEO DEVICE
A Parks Associates' report examines device and technology platform strategies for large streaming players. Both, OTT streaming and broadcast television figures continue to rise in adoption and usage.
13 MAR 2020
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OTT SERVICE CHURN REACHED 35% IN 2019
The churn rate among all OTT services during last year was 35%, up from 25% in 2018 and a trend that operators will want to curb, according to a new study from Parks Associates.
28 JAN 2020
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TV SETS STILL DOMINATE VIDEO ENTERTAINMENT
New research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week.
6 DEC 2019
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WHICH ARE THE TOP 10 US OTT SERVICES?
Ahead of the upcoming Future of Video conference in LA next week, Parks Associates released its updated list of the top 10 US OTT video services, based on estimated number of subscribers through October 2019.