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What will 2025 bring for the advertising industry? 13 JAN 2025

Forecasts

What will 2025 bring for the advertising industry?

Mediaocean’s 2025 Advertising Outlook Report revealed a generative AI and automation lead marketing evolution.
WWE "Raw" reaches 4.9 million global views on its Netflix debut 10 JAN 2025

Streaming

WWE "Raw" reaches 4.9 million global views on its Netflix debut

In the United States, the inaugural event on Netflix averaged 2.6 million households (Live+SD), as reported by VideoAmp. This figure represents a 116% increase compared to RAW’s average U.S. audience of 1.2 million households in 2024.
USA: Streaming satisfaction grows despite decline in new content 10 JAN 2025

Trends

USA: Streaming satisfaction grows despite decline in new content

A new report from Hub Entertainment Research revealed that satisfaction numbers are higher compared to the height of the pandemic in 2020.
Disney Advertising reported 157 million global ad-supported monthly active users 9 JAN 2025

Streaming

Disney Advertising reported 157 million global ad-supported monthly active users

These numbers include users across Disney+, Hulu and ESPN+.
APAC: Video industry revenue to reach $16.2 billion between 2024 and 2029 8 JAN 2025

Forecasts

APAC: Video industry revenue to reach $16.2 billion between 2024 and 2029

Media Partners Asia’s report revealed online video is set to be the primary driver, contributing a US$24.1 billion increase, while traditional TV revenue is expected to decline by US$8 billion.