In the United States, the inaugural event on Netflix averaged 2.6 million households (Live+SD), as reported by VideoAmp. This figure represents a 116% increase compared to RAW’s average U.S. audience of 1.2 million households in 2024.
Media Partners Asia’s report revealed online video is set to be the primary driver, contributing a US$24.1 billion increase, while traditional TV revenue is expected to decline by US$8 billion.