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The Colombian company will leverage Amagi's cloud-based solution suite, which includes automated playout, content scheduling, advanced analytics, and advertising tools.

A research by DirecTV Advertising revealed that users value this type of not only for its high production quality but also for its ability to create meaningful connections among viewers.

A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.

The company reported a significant increase in its streaming subscribers, strong gains in TV advertising revenue, and a confirmation of its full-year outlook and long-term streaming targets.

Among its findings, the report highlights an emerging role for AI within measurement for brand sponsorships, strategies for releasing new shows on streaming services , and the importance of optimising cross-screen advertising campaigns through new AVoD and FAST platforms.