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UK: Children’s content emerges as a strategic asset for streamers in daily viewer retention 24 JUL 2025

Markets

UK: Children’s content emerges as a strategic asset for streamers in daily viewer retention

In the UK, kids' programming fuels two major daily viewing peaks—accounting for over 10% of linear TV viewership at 8 AM—and boosts total reach for platforms during low adult engagement hours.
Swerve TV launched Swerve Sports, a new FAST channel dedicated to women’s sports 23 JUL 2025

Streaming

Swerve TV launched Swerve Sports, a new FAST channel dedicated to women’s sports

It´s the Second FAST Channel from the Team Behind Swerve Combat, the Leading Combat FAST Channel. It is now available on The Roku Channel, Free Live Sports, Lights Out Sports, and Zeam. Pluto TV will launch Swerve Sports on August 7, and Anoki along with other platforms will launch the channel later this summer.
MIPCOM 2025: Mattel Content and Franchise heads to deliver a joint Keynote 23 JUL 2025

Trade Shows

MIPCOM 2025: Mattel Content and Franchise heads to deliver a joint Keynote

The presentation will offer an inside look at how Mattel is evolving its 80-year legacy through bold storytelling, cross-platform franchise development, and major creative partnerships.
ATV Distribution and Noor Play signed a new strategic multi-series deal 23 JUL 2025

Distribution

ATV Distribution and Noor Play signed a new strategic multi-series deal

The Turkish series "Street Birds," "Lifeline," "Zembilli" and "Akinci" join MENA’s leading streaming platform.
Animotion Media launches "Qumi-Qumi" music album in partnership with Toonbox Studio 23 JUL 2025

Kids & Animation

Animotion Media launches "Qumi-Qumi" music album in partnership with Toonbox Studio

The debut album "Ooba Aba Nya" is available across all major platforms, inviting fans into the energetic, whimsical, and wildly catchy soundscape of the beloved animated series.