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Formerly known as Newen Studios, this new identity harnesses the strength of the TF1 brand to enhance visibility across Europe and worldwide, focusing on its core expertise in production and distribution.

A recent study by Horowitz shows that more than half (52%) of LGBTQIA+ consumers say they have clicked on an ad from a brand that shows up on their media feed (compared to 44% of consumers overall), and nearly 4 in 10 (39%) LGBTQIA+ consumers have interacted with social media ads by liking, sharing, or commenting on them.

The Italian public broadcaster has secured the seven seasons of the acclaimed series as well as the brand-new season along with four feature length episodes that will be air on Rai 4.

Hub’s Video Branding study found that more than a third of consumers (37%) signed up for a new streaming service in the past year to watch a specific show. But that number is declining, as original content production slows and shows struggle to break through the noise. Nearly the same share of viewers who say they plan to sign up for a service (27%) also say they plan to cancel one (30%).

The partnership brings brand new episodes to Sesame Street and Toys and Colors YouTube channels since March 20th.