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Ad-averse viewers are powering AVOD growth 13 JUN 2025

Trends

Ad-averse viewers are powering AVOD growth

Nearly 40% of self-identified ad-intolerant viewers now accept ad-supported tiers—up from 26% in 2022—while one-third watch only ad-supported TV and rate ads as more useful and brand-influential than tolerant viewers.
Andy Yeatman: “We’re Building a Universe of Teenage Superheroes” 12 JUN 2025

Interviews

Andy Yeatman: “We’re Building a Universe of Teenage Superheroes”

As "Miraculous: Tales of Ladybug & Cat Noir", co-created by Jérémy Zag, Thomas Astruc, and Nathanaël Bronn, marks its 10th anniversary, Miraculous Corp's CEO outlines the brand's evolution into a global franchise with new spin-offs, international settings, and long-term plans under the Miraculous Corp banner.
Streaming: SVOD brands shift from advertising to bundling 12 JUN 2025

Trends

Streaming: SVOD brands shift from advertising to bundling

88% expect higher acquisition costs in 2025, 80% are cutting at least one digital channel, and 90% are adopting bundling—seen as delivering higher-quality subscribers and better ROI.
Constance Roboam: "When you speak to the heart, you connect across generations" 11 JUN 2025

Interviews

Constance Roboam: "When you speak to the heart, you connect across generations"

The Head of Brands and Communication at Miam! breaks down the French company's Annecy selection, global rollouts, and brand-building efforts behind hits like "Goat Girl", "The Tinies", and "Tweedy & Fluff".
EndemolShine Boomdog "Masterchef" celebrated ten years in Mexico 9 JUN 2025

Production

EndemolShine Boomdog "Masterchef" celebrated ten years in Mexico

With 14 seasons produced since its 2015 debut, "MasterChef México" has become a ratings and digital powerhouse, averaging over 3 million YouTube views per episode, launching major brand partnerships including Vips and Huken, and celebrating its 10th anniversary with a televised special and a grand finale screening in Cinemex and Cinépolis nationwide.