The Walt Disney Company would be considering the idea of combining its main streaming service, Disney+, along with other areas of the company such as theme parks, cruise vacations and stores.
As of today, both companies are offering a bundle that provides consumers access to Star+, Disney+, and Starzplay in Brazil, Mexico, Argentina, Chile, Colombia, Ecuador, and Peru.
According to a recent Nielsen television custom survey, 80% of audiences in over-the-air homes in the United States say they also subscribe to a streaming service.
The average number of sources consumers use to access TV content has hit an all-time high in 2022, Hub Entertainment Research revealed in its “Best Bundle” study.
Ampere Analysis’ first quarter of 2022 consumer research indicates that 47% of current Hulu subscribers in the United States do not take Disney+, despite the relatively cheap Disney Bundle offer.