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SkyShowtime will bring together entertainment, movies, and original series from Showtime, Nickelodeon, Paramount Pictures, Paramount+ Originals, Sky Studios, Universal Pictures, and Peacock.

Sky's 20 million subscribers across the UK, Ireland, Germany, Italy, Austria, and Switzerland will receive access to Peacock at no extra cost with Sky Q, NOW, and Sky Ticket subscriptions.

The deal has been affected by the Biden Administration’s regarding anti-trust law enforcement as discussions continue for a potential Peacock acquisition on ViacomCBS' behalf, and the service's expansion to LATAM and other regions continue.

ITV Studios, the production and distribution arm of UK comcaster ITV, increased its sales to streamers by 84% over the first half of 2021, according to the company’s first half of the year report.

The international deal-making move, consisting of mergers and acquisitions, including Roku, derived from AT&T’s Warner Media Divison’s recent merger with Discovery, as well as a spike in streaming success and demand across the globe.