HITN’s Vida y Salud brand has taken action in the face of the emergency caused by the rise of the coronavirus, providing educational resources, reliable information and advisory services in real time to Spanish-speaking families in the U.S. and in Latin America.
The series ‘Where My Heart Is’, ‘Aruanas’, ‘Under Pressure’, ‘Harassment’, ‘Justice’ and ‘Unsoul’ will be showcased on the digital platform of the content event; that will happen online because of the coronavirus pandemics.
Many advertisers have pulled marketing budgets to rein in costs because of the virus-related uncertainty, and others are hesitant to advertise alongside coronavirus discussions for fear of associating their brands with this sensitive topic.
The EVP of Global Brand & Business Development at Genius Brands International explains the iniciatives that the company is promoting in order to provide valuable information to parents and children in the midst of the coronavirus pandemic.