Search results for emarketer
20 JUL 2020
Data
DIGITAL AD SPENDING IN LATIN AMERICA IS GROWING DESPITE MARKET VOLATILITY
From 2015 to 2020, digital ad spending in Latin America more than doubled from $4.18 billion to $9.33 billion. That means, for the first time, digital will account for nearly 40% of the regional ad market, according to eMarketer.
6 MAR 2020
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TWITCH WILL REACH 40 MILLION TELEVIDERS PER MONTH IN THE UNITED STATES DURING 2021
According to eMarketer, Amazon's streaming video platform exceeded 40 million monthly viewers. This would capture 15.5% of digital video viewers in the US market.
18 FEB 2020
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DISNEY+ COULD RESHAPE KIDS’ DIGITAL VIDEO CONSUMPTION
While digital video is certainly an important part of kids’ media diet, eMarketer estimates that just over half of those ages 11 and younger will be digital video viewers this year. However, Disney+ has the potential to change that.
4 FEB 2020
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PROMOTIONS WILL DELAY SVOD SUBSCRIPTION FATIGUE
Some new SVOD services are offering promotional discounts and bundling their products with services that consumers already use, although this isn’t a sustainable way to operate in the long run, according to eMarketer.
30 JAN 2020
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MOST VIDEO STREAMING STILL HAPPENS ON TV SETS
Although mobile video ad-spending and viewer numbers are surging, most streaming still happens through TV sets, according to a recent study from eMarketer.