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According to eMarketer, Amazon's streaming video platform exceeded 40 million monthly viewers. This would capture 15.5% of digital video viewers in the US market.

While digital video is certainly an important part of kids’ media diet, eMarketer estimates that just over half of those ages 11 and younger will be digital video viewers this year. However, Disney+ has the potential to change that.

Some new SVOD services are offering promotional discounts and bundling their products with services that consumers already use, although this isn’t a sustainable way to operate in the long run, according to eMarketer.

Although mobile video ad-spending and viewer numbers are surging, most streaming still happens through TV sets, according to a recent study from eMarketer.

Emarketer's findings have uncovered that advertisers spent more than $10 billion on programmatic fees this year, almost 38% of their nonsocial programmatic display budgets.