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Global advertising spend to top $1 trillion for first time in 2024/25 23 AUG 2024

Ad Sales

Global advertising spend to top $1 trillion for first time in 2024/25

A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.
India has 547 million OTT users and 2.5 SVOD subscriptions per user 23 AUG 2024

Markets

India has 547 million OTT users and 2.5 SVOD subscriptions per user

Ormax Media’s annual report revealed the growth from 2023 to 2024 stands at 13.8%, which is comparable to the growth from 2022 to 2023 (13.5%).
DICM 2024 to host global content industry leaders in november 22 AUG 2024

Trade Shows

DICM 2024 to host global content industry leaders in november

This year, DICM will feature a stellar lineup of exhibitors, buyers, and pavilions from over 50 countries, with more than 800 participants expected to attend.
The social media revolution: NBC\ 22 AUG 2024

Trends

The social media revolution: NBC's winning formula for the Paris Olympics

Hub shared new data from Maverix Research and Insights’ Media Identity Graph that revealed how audiences are moving away from traditional viewing to social media and video, and how the share of aggregate watch time is shifting because of this.
Netflix announced 150% increase in upfront ad sales commitments 21 AUG 2024

Streaming

Netflix announced 150% increase in upfront ad sales commitments

The company closed deals with companies from industries such as consumer packaged goods (CPG), technology, entertainment, automotive, quick service restaurants (QSR), and retail.