A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.
This year, DICM will feature a stellar lineup of exhibitors, buyers, and pavilions from over 50 countries, with more than 800 participants expected to attend.
Hub shared new data from Maverix Research and Insights’ Media Identity Graph that revealed how audiences are moving away from traditional viewing to social media and video, and how the share of aggregate watch time is shifting because of this.
The company closed deals with companies from industries such as consumer packaged goods (CPG), technology, entertainment, automotive, quick service restaurants (QSR), and retail.