About 25% of internet households say they would be very likely to try a co-viewing feature if offered by their favorite streaming service, Parks Associates revealed.
About 40 million internet households in the United States trialed and subscribed to at least one OTT service in the first half of 2022, Parks Associates revealed in its latest report.
The new number makes YouTube TV the most significant internet pay-TV provider and the fifth-largest TV distributor of any kind in the U.S., behind Comcast, Charter, DirecTV, and Dish Network.
50% US internet households reported subscribing to four or more OTT services in the first quarter of 2022, with nearly one-fourth having nine or more services, Parks Associates revealed.
New consumer research from Leichtman Research Group found that 87% of TV households in the United States have at least one Internet-connected TV device.