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Are consumers willing to try a streaming co-viewing feature? 21 JUL 2022

Data

Are consumers willing to try a streaming co-viewing feature?

About 25% of internet households say they would be very likely to try a co-viewing feature if offered by their favorite streaming service, Parks Associates revealed.
How many people trialed and subscribed to at least one OTT service in 2022? 15 JUL 2022

Data

How many people trialed and subscribed to at least one OTT service in 2022?

About 40 million internet households in the United States trialed and subscribed to at least one OTT service in the first half of 2022, Parks Associates revealed in its latest report.
YouTube TV Now has reached more than 5 million users 13 JUL 2022

Streaming

YouTube TV Now has reached more than 5 million users

The new number makes YouTube TV the most significant internet pay-TV provider and the fifth-largest TV distributor of any kind in the U.S., behind Comcast, Charter, DirecTV, and Dish Network.
OTT service-stacking is at an all-time high in the United States 13 JUL 2022

Data

OTT service-stacking is at an all-time high in the United States

50% US internet households reported subscribing to four or more OTT services in the first quarter of 2022, with nearly one-fourth having nine or more services, Parks Associates revealed.
46% of adults in the United States watch video via a Connected TV daily 7 JUN 2022

Data

46% of adults in the United States watch video via a Connected TV daily

New consumer research from Leichtman Research Group found that 87% of TV households in the United States have at least one Internet-connected TV device.