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The report indicates a +15% quarterly viewership increase in Q3 2023, with Disney+, Netflix, and TVING leading the growth. It also found that Korean SVOD platforms added 716,000 net new subscribers, reaching 19.0 million subscriptions for that quarter.

The original Korean version, produced by CJ ENM’s Studio Dragon, explores the concept of communication across time to solve cold cases. The original series aired in 2016 on the K-content channel tvN.The Indian aaptation, Gyaarah Gyaarah, is titled after native Hindi terminology for 11:11.

The series has proved one of the most successful scripted formats of recent years, with 10 localised versions either on air or in production with major broadcasters around the world.

A Korea-Japan collaboration, the series remake is written by "Train to Busan" filmmaker Yeon Sang-ho and directed by Shinzo Katayama.

The thriller has been sold to North and Latin America, Middle East and North Africa, Hong Kong, Macau, Poland, Mongolia, SAARC, and CIS.