According to Nielsen’s “The Gauge,” streaming captured 47.3% of total TV watch-time in July 2025, with Netflix climbing to a platform record of 8.8%, YouTube reaching 13.4%, and The Roku Channel surging 7.5% month-over-month to 2.8%.
The deal marks a shared commitment from both companies to delivering bold, talent-led content that appeals to the global market and aims to meet the growing demand for high-concept unscripted formats that work across digital and traditional platforms.
The 90-episode Arabic version of the award-winning Japanese drama “Woman -My Life for My Children-” follows the global success of “Kadin” and “Oumi,” marking Nippon TV’s expansion into the Middle East with MBC Group’s extensive reach across 13 TV channels and the Shahid streaming platform.
MicroCo, a 50/50 joint venture between the two companies, will be the first U.S.-based studio and AI native platform built specifically for high-quality microseries: serialized, short-form, and mobile-first.