According to GlobalData's China Multiplay Forecast Model (October 2023), the growth will be steady, and it predicts to have 505.2 million household subscriptions by 2028.
Western European OTT TV episode and movie revenues will reach $48 billion in 2029; up from $31 billion in 2023. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 billion.
The data comes from a study by the research firm Emarketer. Netflix continues to lead, but Disney's combination of companies is closing in on it. The OTT revenues will surpass traditional pay TV subscription revenues in 2025 for the first time.