Search results for spending
1 JUN 2022
Data
Why does the UK CTV opportunity look appealing, but limited?
While traditional television ad spending in the UK will struggle for growth in the coming years, digital video will not, eMarketer said in its latest report.
14 FEB 2022
Data
The pandemic spurred digital ad growth across the Southeast Asia
People in Southeast Asia are spending more time online. As a result, digital ad spending in the region will grow by 11.3% to $4.10 billion in 2022, following a phenomenal 17.8% growth rate in 2021, eMarketer revealed.
2 DEC 2021
Data
Worldwide ad spending will set a record for growth this year
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion, according to eMarketer.
25 NOV 2021
Production
Disney plans to spend $33 billion on content in 2022
The Walt Disney Company plans to increase its overall spending on content to US$33 billion for its fiscal year of 2022, an uptick of approximately US$8 billion to the company’s fiscal 2021 spending.
10 NOV 2021
Data
Global spending on telecommunications and pay TV services keeps growing
Worldwide spending on telecommunications and pay TV services is forecast to reach $1.5 trillion in 2021, representing an increase of 1.0% over 2020, according to the International Data Corporation (IDC).