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The nomination recognises not only the charm and quality of the toys, books and DIY sets, but also the values at the heart of the brand: friendship, curiosity, and the joy of storytelling.

The name change comes just months after Madgic acquired a majority stake in the youth-focused distribution company, which also includes the animation studio Zephyr Animation.

The demand is geared toward premium programming, particularly blue-chip documentaries focused on ancient history and compelling "history-mystery" series.

Nearly half of viewers already use aggregators and consume an average of 9.2 TV sources—three more paid subscriptions than non-users—highlighting their growing role in driving platform engagement.

According to Ampere Analysis original programming on Netflix averages 5.7 minutes of ads per hour compared to 5.1 minutes for licensed content, highlighting strategic monetization of in-house productions.