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Netflix’s ad-supported tier now reaches 94 million users across 40 countries, accounting for over 40% of new sign-ups in available markets. The platform also partners with 20+ third-party firms to enhance ad measurement and transparency.

Kantar reports a drop in global churn to 4.6%, with 69% of new users joining via promotional deals. Exclusive content and pricing drove 61% of sign-ups, signaling a shift in platform acquisition strategies.

Launched in January 2024, the ad tier is included in standard Prime memberships unless users pay to opt out. Amazon Ads generated $47 billion last year, ranking third globally behind Google and Meta.

Fox One will consolidate content from Fox Entertainment, Fox Sports, Fox News Media, and Tubi, aiming to deliver a broad array of live and on-demand programming. Fox One will not replace Tubi, the two platforms will operate in parallel, with Fox One catering to subscribers seeking premium content and live programming, and Tubi continuing to serve users looking for free on-demand entertainment.

As creative director, Eilenberg will oversee the creative direction of ITV America, the place he helped shape into a powerhouse of unscripted storytelling during his 2018-2022 tenure as chief creative officer. Eilenberg will work closely with ITV America CEO David George, to whom he reports; ITVA President Adam Sher; and Chief Business Officer Danielle Bibbo.