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Banijay Futuro by Endemol Shine Brasil expands opportunities, showcases talent, and enhances capabilities 18 JUL 2025

Production

Banijay Futuro by Endemol Shine Brasil expands opportunities, showcases talent, and enhances capabilities

In partnership with Instituto Criar, the program offers hands-on sessions with Endemol Shine Brasil executives, immersing students in reality show production and development.
Star TV and OGM Pictures Kick Off Production of Drama Series “Çarpıntı” 18 JUL 2025

Production

Star TV and OGM Pictures Kick Off Production of Drama Series “Çarpıntı”

Produced by Onur Güvenatam and directed by Burcu Alptekin, the series unites top Turkish actors and a renowned writing trio to deliver an emotional narrative of secrets, survival, and family scars.
Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending 18 JUL 2025

Trends

Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending

Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.
Netflix posts strong Q2 earnings, with paid subscribers surpassing 283 million 18 JUL 2025

Markets

Netflix posts strong Q2 earnings, with paid subscribers surpassing 283 million

Q2 2025 revenue climbed 18% year-over-year to $10.54 billion, powered by a 16% jump in paid subscribers and resilient engagement driven by hits like “Back in Action,” keeping Netflix ahead of Wall Street expectations.
Viaplay Group strengthens Nordic position and reports SEK 4.3 Billion in Q2 sales 18 JUL 2025

Markets

Viaplay Group strengthens Nordic position and reports SEK 4.3 Billion in Q2 sales

Viaplay posts SEK 4,313 million in Q2 net sales and SEK 823 million free cash flow, while acquiring Telenor’s 50% stake in Allente, revising its 2025 guidance to SEK 21-22 billion in pro forma core sales and targeting double-digit EBITDA margins by 2028.