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UK advertising records a 10.4% increase in 2024 5 MAY 2025

Markets

UK advertising records a 10.4% increase in 2024

New AA/WARC forecasts show advertising is expected to rise by 6.3% to reach £45.2bn in 2025. Further growth is forecast for 2026, with an anticipated rise of 5.6% lifting the UK ad market’s value to £47.8bn next year. Total TV spend grew by 3.8% to a total of £5.3bn last year. Channels that saw a boost in spend during 2024 included online display, which gained an overall increase of 15.1%.
Odmedia wins Apple Preferred Plus Encoding House Award for 2024 29 APR 2025

Awards

Odmedia wins Apple Preferred Plus Encoding House Award for 2024

Presented to top-performing encoding houses worldwide, the Apple Preferred Plus status recognizes media service providers who demonstrate exceptional efficiency, technical excellence, and reliability in content delivery.
Electric Entertainment acquired distribution rights for "The Bunker" in United States and Canada 25 APR 2025

Distribution

Electric Entertainment acquired distribution rights for "The Bunker" in United States and Canada

The science-fiction horror film from Jackrabbit Media had its world premiere last August 2024 at the Popcorn Frights Film Festival.
CTV advertising grows with interactive gains and frequency risks 24 APR 2025

Trends

CTV advertising grows with interactive gains and frequency risks

In 2024, CTV ad impressions grew 18% year-over-year, but the gap between ad investment and viewership reveals an even greater opportunity ahead.
Global media usage hits peak in 2024, expected to decline in 2025 21 APR 2025

Forecasts

Global media usage hits peak in 2024, expected to decline in 2025

Media consumption hit a high in 2024, driven by global events like the Olympics and major elections. But with fewer headline moments ahead and digital habits leveling off, 2025 is set to mark the first decline in over a decade.