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While STV Studios grew 13% to £42.2m in H1 2025, unscripted commissioning delays and a 10% drop in advertising revenue to £45.6m force strategic cuts and restructuring.

According to Hub’s Q2 2025 TV Churn Tracker, 42% of Netflix subscribers now choose the Standard With Ads plan, up from just 14% in 2023, with the model proving especially successful among older, cost-conscious viewers.

Hub Entertainment Research’s 2025 “Monetizing Video” study finds the average U.S. household spends $83 a month on TV services, with 42% of bundle subscribers more likely to stay, while low price, binge access, and live sports remain key value drivers.

The number of scripted TV originals ordered for production by the top six global streamers in the first half of 2025 fell by 24% year-on-year, down from 318 first-run and renewed titles, to just 242.

In Q1 2025, only 24 of 87 U.S. scripted projects filmed partly in Los Angeles, while U.S.-produced series premieres fell 27% year over year and 42% versus 2022, according to Luminate.