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The series is Love Monday’s first move into Advertiser Funded Programming (AFP), with insurer Pet Plan partnering to bring the show to life. The series is being distributed by All3Media International.

This adaption is also the first time one of All3Media International’s scripted formats will be produced in Sub Saharan Africa. Originally produced in the UK by Two Brothers Pictures for ITV, 15 versions of "Liar" have been commissioned internationally.

Acquisitions of the series include a digital rights deal with BritBox for the US and English-speaking Canada, and Stan in Australia. BBC Studios has picked up "Protection" in a pan-territory deal covering Asia, India and the Indian subcontinent.

The UK independent distribution event welcomed 850 key international buyers from across the world and companies' founders – All3Media International, Banijay Entertainment, Fremantle and ITV Studios – confirmed plans are already under way for next year.

All3Media International reveals latest faithful partners in Mongolia and Ukraine. More than 35 adaptations have been greenlit, and episodes of "The Traitors" have been broadcast in over 50 territories through tape sales.