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Research 6 ABR 2021

NETFLIX LOST MORE THAN 30% OF ITS MARKET SHARE IN THE UNITED STATES

6 ABR 2021
Netflix reportedly lost more than 30% of its market share in the United States during last year, as new competitors such as HBO Max and NBCUniversal’s Peacock entered the SVOD ecosystem, according to Ampere Analysis.

Research 25 MAR 2021

NEW TURKISH SVOD EXXEN OVERTAKES NETFLIX IN LOCAL ORIGINALS

25 MAR 2021
The platform, which debuted with a slate of all-original content, now has the largest upcoming slate of local VOD originals in the country, ahead of both Netflix and established local rival BluTV, according to Ampere Analysis.

Research 19 MAR 2021

WESTERN EUROPEAN TV ADVERTISING SET TO GROW STRONGLY IN Q2 2021

19 MAR 2021
TV advertising in Europe will grow by 9.3% in 2021 to reach €17.5 billion by the end of the year. However, this is still lower than the pre-Covid-19 TV ad-revenue of €18.7 billion seen in 2019, according to Ampere Analysis.

Digital 12 MAR 2021

THE MAJORITY OF GAMERS TEND TO REGULARLY USE A VARIETY OF PLATFORMS

12 MAR 2021
83% of the gamers use mobile and other devices, 88% play on PC and other devices and 87% opt for console and other devices, according to Ampere Analysis’ “Understanding the multi-platform gamer in Western markets” webinar.

Research 5 MAR 2021

STAR LAUNCH SHAKES UP DISNEY+ CATALOGUE

5 MAR 2021
The company’s newest brand completely changed the volume and value proposition of Disney+. In the UK, for example, the streamer now offers 3000 more hours of content compared to January, according to Ampere Analysis.