Netflix reportedly lost more than 30% of its market share in the United States during last year, as new competitors such as HBO Max and NBCUniversal’s Peacock entered the SVOD ecosystem, according to Ampere Analysis.
The platform, which debuted with a slate of all-original content, now has the largest upcoming slate of local VOD originals in the country, ahead of both Netflix and established local rival BluTV, according to Ampere Analysis.
TV advertising in Europe will grow by 9.3% in 2021 to reach €17.5 billion by the end of the year. However, this is still lower than the pre-Covid-19 TV ad-revenue of €18.7 billion seen in 2019, according to Ampere Analysis.
83% of the gamers use mobile and other devices, 88% play on PC and other devices and 87% opt for console and other devices, according to Ampere Analysis’ “Understanding the multi-platform gamer in Western markets” webinar.
The company’s newest brand completely changed the volume and value proposition of Disney+. In the UK, for example, the streamer now offers 3000 more hours of content compared to January, according to Ampere Analysis.