Ampere Analysis - Latest news Search results for Ampere Analysis

USA: Content overlap surges as streamers prioritize scale over exclusivity 1 OCT 2025

Markets

USA: Content overlap surges as streamers prioritize scale over exclusivity

In July 2025, 39% of all titles—67,000 out of 172,000—were shared across two or more US VoD platforms, up from just 9% five years ago, according to Ampere Analysis.
TV series adaptations boost video game player numbers by up to 490% 18 SEP 2025

Trends

TV series adaptations boost video game player numbers by up to 490%

The data comes from new research by Ampere Analysis, which reveals that TV or movie adaptations of video games drive average player growth of almost 140%—far higher than the uplift generated by game-based activations alone.
Japanese franchises lead non-US content on Netflix North America 5 SEP 2025

Markets

Japanese franchises lead non-US content on Netflix North America

Driven by the rising appeal of Anime and Dramas, Japan’s share of non-US franchises on Netflix North America jumped from 13% to 29% between Q2 2022 and Q2 2025, while UK franchises declined from 26% to 17%, according to Ampere Analysis.
Gaming: publishers have increasingly leveraged transmedia to expand IP’s audiences 29 AUG 2025

Trends

Gaming: publishers have increasingly leveraged transmedia to expand IP’s audiences

According to Ampere Analysis’ Commissioning data, for example, from Q3 2022 to Q2 2025, 127 TV or movie titles based on game IPs were commissioned.
Licensed vs. Original: which one is getting more ads on Netflix? 21 JUL 2025

Markets

Licensed vs. Original: which one is getting more ads on Netflix?

According to Ampere Analysis original programming on Netflix averages 5.7 minutes of ads per hour compared to 5.1 minutes for licensed content, highlighting strategic monetization of in-house productions.