The fund was created to support families and small businesses in critical need. The Television Academy announced the list of changes to be implemented for the 72nd Primetime Emmy Awards on 27th March. The primary Emmy award ceremony is scheduled for 20 September.
The total value of the U.S. Ad Market Tracker fell 30% from March, and 35% from February, which was the last "normal" month of U.S. ad demand prior to the effects of the COVID-19 pandemic on ad spending.