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Results for "Linear TV"

Research 7 JUN 2021

IS SOCIAL VIDEO EMERGING AS A KEY COMPLEMENT TO LINEAR TV?

7 JUN 2021
Social video in the United States attracts younger demographics, engages viewers at a high rate, is rapidly growing in comparison to linear TV and is an important complement to linear TV, according to the Global Video Measurement Alliance.

Content 20 MAY 2021

ZDF SECURES WORLDWIDE DIST. RIGHTS TO “SHERLOCK: THE RUSSIAN CHRONICLES”

20 MAY 2021
The eight-part series, produced by START and SREDA originally made its debut in Russia on the subscription-based streaming service START in 2020 and premiered on linear TV on TNT earlier this year. 

Research 19 MAY 2021

ADVERTISING SPENDING ON DIGITAL VIDEO EXCEEDS LINEAR TV IN CANADA

19 MAY 2021
Digital video growth accelerated the most out of any format last year, growing by 10.0% year over year. Video ads are mostly  viewed on mobile devices, mainly due to the heavy consumption of social media on mobile. Mobile video ads will account for 84.5% of digital video ad spending this year. In 2020, mobile video ad spending rose by 8.5% YoY and will grow by 17.0% in 2021. 

Research 12 MAY 2021

LINEAR TV CONSUMPTION KEEPS DECLINING IN THE UNITED STATES

12 MAY 2021
Quarter-over-quarter, there was a 10% decline in the daily average number of TV-viewing US households consuming linear at the end of the first quarter of this year, along with a 14% decline in total minutes viewed, according to Samba TV.

Events 6 MAY 2021

WHAT ARE THE FUTURE BUSINESS MODELS FOR DIGITAL VIDEO?

6 MAY 2021
One of Parks Associate's scheduled "Future of Video" programs highlighted various projection elated to the digital market, which include a hybrid business model of immediate theatrical and streaming releases, consumer-based service components, and a continued transition from linear TV.