Social video in the United States attracts younger demographics, engages viewers at a high rate, is rapidly growing in comparison to linear TV and is an important complement to linear TV, according to the Global Video Measurement Alliance.

The eight-part series, produced by START and SREDA originally made its debut in Russia on the subscription-based streaming service START in 2020 and premiered on linear TV on TNT earlier this year. 

Digital video growth accelerated the most out of any format last year, growing by 10.0% year over year. Video ads are mostly  viewed on mobile devices, mainly due to the heavy consumption of social media on mobile. Mobile video ads will account for 84.5% of digital video ad spending this year. In 2020, mobile video ad spending rose by 8.5% YoY and will grow by 17.0% in 2021. 

Quarter-over-quarter, there was a 10% decline in the daily average number of TV-viewing US households consuming linear at the end of the first quarter of this year, along with a 14% decline in total minutes viewed, according to Samba TV.

One of Parks Associate's scheduled "Future of Video" programs highlighted various projection elated to the digital market, which include a hybrid business model of immediate theatrical and streaming releases, consumer-based service components, and a continued transition from linear TV.