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MIP London is the new international multi-genre content market, screening and networking event launching in the heart of London’s West End from Sunday 23 February to Thursday 27 February 2025 at the central Savoy Hotel and adjacent IET London conference centre.

Veranda took spooky format "Still Alive" while Boomerang took "Battle in the Box." In addition, Something Special to introduce a new dating format at MIPFormats and MIPTV 2024.

Prize includes development contribution of €2000 for winning project. The competition received 89 submissions.

The objective is to co-develop new entertainment formats for the international market. The debut of this partnership will be the project "Lovers or Liars?" set to showcase at MIPFORMATS 2024.

The global formats call will take place during the weekend preceding the opening of MIPTV. For the first time, the event will be held in collaboration with ZDF Studios.