The Deputy Director of Sales and Business Development at Mediterráneo details why Mediaset Spain's sales and production division began distributing third-party catalog titles, with major launches set to debut at Mipcom.
Prior to its television debut, "La Favorita 1922" had already been pre-sold in over 20 territories, and with HBO Max now adding Latin America, will be available in 70 international markets.
The titles are "Desaparecido", a Zebra Producciones (Grupo iZen) and Pausoka Entertainment production for Netflix and Primeran (EITB), and "Olivia", a Studio60 and Womack production currently filming.
The new series from Ficción Producciones premiered exclusively on Prime Video in Spain and Portugal, becoming the most-watched title in Spain and holding that position since its debut on March 28.