Search results for Parks Associates
20 APR 2022
Data
Sony’s share of smart TV market grew in 2021, reducing the gap with Samsung, LG, and Vizio
According to Parks Associates, Sony showed clear growth among smart TVs purchased or received in the previous six months, compared to 2020, which pushed this brand past Vizio and into the top three.
12 APR 2022
Data
Amazon Prime Video reaches a 45% penetration rate in the United States
As of the third quarter 2021, Amazon Prime Video’s subscriber penetration rate is at 45% of internet households in the United States, new consumer research from Parks Associates’ Video Services Dashboard reveals.
14 FEB 2022
Data
More than half of U.S. broadband households own a smart TV
A recent Parks Associates study analyzing consumers’ shift in viewing behaviors reveals that 55% of the households
16 DEC 2021
Data
US OTT subscriber churn rate reaches 44% in 2021
A recent Parks Associates study reveals that nearly 50% of total US consumers have an average of four OTT services, though well over half of the group also plans to cancel amid a lack of new content availability.
25 OCT 2021
Data
39% of OTT viewers access services based on specific content available
Parks Associates research found that three out of the top five factors that drive OTT service subscriptions involve content, and that the inability to find relevant content is a top reason for consumers leaving a service.