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Max is a new streaming platform and XR, an innovative production technology. Warner will attend as a partner and exhibitor.

The new standard with ads plan will be introduced on April 23 across all of SkyShowtime’s 20+ markets including Albania, Andorra, Bosnia & Herzegovina, Bulgaria, Croatia, Czechia, Denmark, Finland, Hungary, Kosovo, Montenegro, North Macedonia, Norway, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden.

The Polish public broadcaster is an active producer and a prolific distributor of original content that spreads Poland culture worldwide. Urszula Suszko, Chief Sales Executive Of International Sales, highlights the content strategy for its linear and digital platforms.

Max will become available across the Nordics, Iberia, and Central and Eastern Europe. Launches will follow closely after in Poland, the Netherlands, France, and Belgium.

This marks the fifth foreign adaptation of the format, after successful launches in Poland, Spain, Denmark and the UK.