Search results for SVOD

88% expect higher acquisition costs in 2025, 80% are cutting at least one digital channel, and 90% are adopting bundling—seen as delivering higher-quality subscribers and better ROI.

Launching July 1, the multi-year deal brings over 200 hours of premium Viaplay content to prima+ in its first year—most as first-run premieres—boosting the platform’s SVOD growth and expanding Viaplay’s reach to 30+ global markets.

The U.S. market nearly doubled its ad-supported premium SVOD subscriptions from 53M to 100M in just two years. As of Q1 2025, 65% of these were new users, while Netflix led in internal migration, with 40% of its ad-tier subscribers switching from ad-free plans—compared to just 6% for other platforms.

Barb reports 20.1 million UK homes used at least one SVOD service in Q1 2025, with Netflix leading at 59.2% penetration. Paramount+ posted the strongest quarterly growth, up 16% to 3.1 million homes, while Amazon Prime Video saw 87% of its 13.4 million homes on its ad-supported tier.

According to Nielsen's Gracenote, leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led with 18.2% growth overall.