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"Love is for the Dogs" will stream on U-NEXT in Japan, as well as on Max internationally as part of a wider partnership between U-NEXT and Warner Bros. Discovery. The companies previously announced the international distribution of select premium Japanese drama series on Max later this year, including in the United States, Brazil, and Southeast Asia.

On the same day, it will be available internationally through three exclusive platforms: U-Next, Viu, and Rakuten Viki.

The move strengthens the BBC Studios and U-NEXT partnership to offer a wide range of content across multiple genres to Japanese audiences. Earlier this year BBC Studios and U-NEXT renewed their partnership to include beloved children’s programmes like Sarah and Duck and Go Jetters as well as English language learning series Yakka Dee.

A total of 662 episodes from globally popular IPs such as "CoComelon" and "Blippi" will be launched this month.

With its larger catalogue, subscriber base and revenue, U-Next is now better positioned than any other domestic SVOD service to challenge the dominance of Prime Video and Netflix in Japan, according to Ampere Analysis.