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Results for "Unruly"

Research 29 MAR 2021

WHAT IS THE BUSINESS POTENTIAL OF CONNECTED TV IN THE UK?

29 MAR 2021
A 67% of UK advertising professionals believe CTV is a more effective channel compared to linear TV, 68% say CTV provides excellent value for money and 68% say CTV reaches target audiences better than linear TV, according to Unruly.

Research 28 AGO 2020

COVID-19 SHIFTS CONNECTED TV CONSUMER BEHAVIORS, AD PREFERENCE IN THE US

28 AGO 2020
42% of US consumers are spending more time watching CTV content. The figure is expected to spike by 4.7% in 2023. Unruly concluded that CTV performs better overall than linear TV.