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Only 42% of US marketers said they have a detailed understanding of programmatic advertising, yet nearly 60% have bought ads programmatically before, according to a new study from global independent podcast company Acast.

Contributors to the presentation, scheduled for 14th July, include Acast, Audible, CAA, Exile Content Studio, GroupM, iHeartMedia, JAR Audio, Nielsen, NPR, Propagate, QCODE, Riverside.fm, Rooster Teeth, SiriusXM, Triton Digital, Veritone, ViacomCBS, Warner Bros. Animation, and Wolf Entertainment, among others.