ViacomCBS’s AVOD service will receive $786.7 million in net US ad-revenues in 2021, a 77.7% increase over the previous year. In 2022, its net US ad revenues will surpass $1 billion annually for the first time, according to eMarketer.
TV advertising in Europe will grow by 9.3% in 2021 to reach €17.5 billion by the end of the year. However, this is still lower than the pre-Covid-19 TV ad-revenue of €18.7 billion seen in 2019, according to Ampere Analysis.