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Revenues derived from television advertising reached €392,4 million during the first quarter of 2020, registering a 9,5% drop compared to the same period of the previous year, according to data from the CNMC.

Initially, the company warned that the integration would be delayed until this fall, but after receiving backlash from TV networks and having conversations with ad-sales executives, the company reverted back to its original plan.

Both companies are canceling the live presentations they had scheduled in March as part of the industry’s annual upfront ad-sales market, as the fears over the growing spread of the coronavirus keep impacting the TV industry.