Search results for ad-supported

According to eMarketer, nearly 40% of US Gen Z adults avoid ad-supported streaming entirely, posing a significant hurdle for AVOD and FAST platforms amid broader audience growth.

According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.

The partnership adds five live TF1 channels and over 30,000 on-demand hours to Netflix France by 2026, expanding its ad-supported tier and targeting the country’s 58 million broadcast viewers amid rising competition from local platforms.

Nearly 40% of self-identified ad-intolerant viewers now accept ad-supported tiers—up from 26% in 2022—while one-third watch only ad-supported TV and rate ads as more useful and brand-influential than tolerant viewers.

The U.S. market nearly doubled its ad-supported premium SVOD subscriptions from 53M to 100M in just two years. As of Q1 2025, 65% of these were new users, while Netflix led in internal migration, with 40% of its ad-tier subscribers switching from ad-free plans—compared to just 6% for other platforms.