ad-supported - Latest news Search results for ad-supported

Netflix’s Ad-Supported tier becomes a key growth driver as subscriber base triples in two years 19 SEP 2025

Markets

Netflix’s Ad-Supported tier becomes a key growth driver as subscriber base triples in two years

According to Hub’s Q2 2025 TV Churn Tracker, 42% of Netflix subscribers now choose the Standard With Ads plan, up from just 14% in 2023, with the model proving especially successful among older, cost-conscious viewers.
USA: Younger audiences fuel rise of interactive TV that blends viewing, social media, and commerce 3 SEP 2025

Markets

USA: Younger audiences fuel rise of interactive TV that blends viewing, social media, and commerce

48% of TV viewers engage with social media around shows, 31% shop via links or QR codes during content, and 45% of 18–34-year-olds buy products tied to what they watch—redefining the future of live and ad-supported television.
Sweden: streaming consumption reached record levels 27 AUG 2025

Markets

Sweden: streaming consumption reached record levels

The number of paid streaming subscriptions surpassed 9.5 million in Q2, with ad-supported subscriptions being a key driver of growth, as presented in Mediavision’s latest analysis of the Swedish market.
Netflix doubles U.S. Upfront commitments as advertisers lock in premium content and live sports 15 AUG 2025

Streaming

Netflix doubles U.S. Upfront commitments as advertisers lock in premium content and live sports

With ad sales growth across all major categories and full sell-outs for NFL and WWE Raw sponsorships, Netflix expands global measurement partnerships, programmatic integrations, and language targeting to eight languages in its ad-supported markets.
The Philippines: how audiences are engaging with ad-supported platforms? 14 AUG 2025

Markets

The Philippines: how audiences are engaging with ad-supported platforms?

Roughly 77 million people in the Philippines stream video content, while 80% say they stream more today than a year ago, and 75% plan to try new services within the next 12 months.