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UK: Cinema admissions recovered in 2024 17 JAN 2025

Markets

UK: Cinema admissions recovered in 2024

The Cinema Advertising Association revealed the final admissions figure grew 2.3% compared to the previous year.
Digitoonz Spain and Morgana Studios team up to co-development new "YugiBao" IP 20 NOV 2024

Kids & Animation

Digitoonz Spain and Morgana Studios team up to co-development new "YugiBao" IP

The agreement lays the foundation for YugiBao’s expansion into a 360º entertainment brand for kids worldwide. Both companies will join forces to create a multiplatform narrative universe, tentatively named "YugiBao," and develop a dynamic roadmap and commercial strategies for the brand.
UK: Viewers find themselves overwhelmed amid rising platform options 6 NOV 2024

Trends

UK: Viewers find themselves overwhelmed amid rising platform options

A new research by TiVo revealed nearly 19% of viewers struggle to find something when they don’t have a specific choice in mind, while 18% admit to frequently starting, stopping, and re-selecting options during a viewing session.
DIAGNAL and Intigral join on stc play roadmap for the 2024 Esports World Cup 26 SEP 2024

Gaming

DIAGNAL and Intigral join on stc play roadmap for the 2024 Esports World Cup

This collaboration brings new and innovative features for stc play gaming platform, including real-time updates, tournament results and predictions, gameplay video sharing and in-app shopping.
Ukraine: Film UA\ 2 SEP 2024

Deals

Ukraine: Film UA's movie "The Witch. Revenge" licenses a series of collections

It was through the Ukrainian Nerd Agency that a licensing program was launched, attracting brands across various categories. “The Witch. Revenge” premiered in Ukraine on August 22. During the first weekend, the movie attracted over 72,000 admissions and topped the weekend’s box office.