Search results for ads

With vertical episodes as short as one minute, global services like TelevisaUnivision’s ViX MicrO and Asia’s iQIYI are seeing surging engagement, while platforms like Reel Short boast over 450 titles in Mexico alone and dedicated microdrama apps surpass one million downloads.

Renamed "Lettersoep" and produced by Free Kings for Ketnet, the 30-episode kids’ version of the global format marks a milestone in educational entertainment and follows success in Spain and Uruguay, where the show boosted share by up to 39%.

The brand new format – a UK first – is launching with British Airways as the initial brand to trial Dynamic Pause Ads. The flag carrier is using this format as part of its The End of Summer Sale campaign, offering customers limited-time, special offers when booking their next adventure.

According to Hub’s Q2 2025 TV Churn Tracker, 42% of Netflix subscribers now choose the Standard With Ads plan, up from just 14% in 2023, with the model proving especially successful among older, cost-conscious viewers.

The event brings together a diverse mix of traditional TV and film leaders, next-generation creators, brands, and platforms, including broadcasters, streamers, OTT executives, producers, showrunners, studio heads, content buyers, tech companies, telecoms, social media platforms, video creators, short-form innovators, agencies, and marketing professionals.