Search results for advertising

According to “The Art and Science of the CTV-First Era Part One,” 84% of major advertisers say advanced creative formats directly drive business results, while LG Ad Solutions campaigns outperform industry benchmarks with up to 5.9 times higher brand favorability.

Ad views on connected TVs rose 31% year-over-year in Europe, while programmatic video advertising expanded 44%, fueled by a 14% increase in unique advertisers and growing adoption in live content environments.

Through this alliance, Havas India will leverage Banijay Asia’s unmatched expertise in storytelling, entertainment IP, and content innovation to deliver differentiated, culture-shaping work for its clients. The collaboration will enable Havas India to move beyond conventional advertising and bring the power of entertainment-led brand storytelling to the heart of its creative solutions.

While STV Studios grew 13% to £42.2m in H1 2025, unscripted commissioning delays and a 10% drop in advertising revenue to £45.6m force strategic cuts and restructuring.

According to WARC Media’s recent analysis, the decline reflects a broader decade-long erosion. Between 2014 and 2024, linear TV ad expenditure dropped by 27.5% in absolute terms, and by 50.8% when adjusted for inflation.