Search results for advertising
14 FEB 2025
Operators
TF1 Group achieved strong performance across all business segments in 2024
The consolidated revenue up 2.6% in 2024, driven by good performance in advertising and by Newen Studios and TF1+ has lived a strong momentum for its advertising revenue throughout the year.
4 FEB 2025
TV
Herman Campbell: "Aurbit redefines how global content and advertising are experienced"
The President and CTO of Aurbit explain the platform's advantages for the content industry and how it can generate new financing revenues at the development stage.
4 FEB 2025
Ad Sales
Warner Bros. Discovery Names Ryan Gould and Bobby Voltaggio Heads of US Advertising Sales
They will be based at WBD’s Advertising Sales headquarters in Hudson Yards, New York, and will lead the unit’s nationwide team, which includes offices in Los Angeles, Atlanta, Chicago, Detroit, Washington, and Knoxville, Tennessee.
29 JAN 2025
Streaming
The UK considers expanding the BBC license fee to include streaming service users
Other potential changes include allowing the BBC to introduce advertising, implementing a separate tax on streaming platforms, or requiring BBC radio listeners to contribute financially.
23 JAN 2025
Trends
USA: marketers to double advertising investment in CTV in 2025
New data from Proximic by Comscore revealed CTV accountability for media budgets will double from 2023.