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LG Ad Solutions report reveals data and advanced creative are powering the shift to CTV-first advertising 10 OCT 2025

Trends

LG Ad Solutions report reveals data and advanced creative are powering the shift to CTV-first advertising

According to “The Art and Science of the CTV-First Era Part One,” 84% of major advertisers say advanced creative formats directly drive business results, while LG Ad Solutions campaigns outperform industry benchmarks with up to 5.9 times higher brand favorability.
Programmatic growth and CTV surge signal maturity in European streaming market 2 OCT 2025

Markets

Programmatic growth and CTV surge signal maturity in European streaming market

Ad views on connected TVs rose 31% year-over-year in Europe, while programmatic video advertising expanded 44%, fueled by a 14% increase in unique advertisers and growing adoption in live content environments.
Havas India & Banijay Asia entered into a strategic partnership 30 SEP 2025

Deals

Havas India & Banijay Asia entered into a strategic partnership

Through this alliance, Havas India will leverage Banijay Asia’s unmatched expertise in storytelling, entertainment IP, and content innovation to deliver differentiated, culture-shaping work for its clients. The collaboration will enable Havas India to move beyond conventional advertising and bring the power of entertainment-led brand storytelling to the heart of its creative solutions.
Scotland: STV halts entertainment development amid £3 million cost-cutting push 26 SEP 2025

Corporate Moves

Scotland: STV halts entertainment development amid £3 million cost-cutting push

While STV Studios grew 13% to £42.2m in H1 2025, unscripted commissioning delays and a 10% drop in advertising revenue to £45.6m force strategic cuts and restructuring.
Advertising: global linear ad spend to decline to $139.1 billion by 2026 8 SEP 2025

Trends

Advertising: global linear ad spend to decline to $139.1 billion by 2026

According to WARC Media’s recent analysis, the decline reflects a broader decade-long erosion. Between 2014 and 2024, linear TV ad expenditure dropped by 27.5% in absolute terms, and by 50.8% when adjusted for inflation.