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The African streaming landscape remains largely dominated by subscription-based models, with 97% of services offering paid plans and only 4% incorporating ad-supported subscriptions. This contrasts with global markets, where hybrid models are gaining traction.

The stories that have captivated audiences across regions are now making their way to South African screens.

The Founder & CEO OF Murphy Ben International, the platform's parent company, describes the streaming service's content offering and highlights the growing global demand for African and Black shows.

The program received 114 eligible applications this round from more than 100 different countries with the following breakdown: 40 African countries, 48 Latin American countries, and 26 Asia-Pacific countries. 

Additional to the deal with Black Sheep Films for the French adaptation, the Germany’s streaming success "30 Days of Lust" was sold to NOS’ TVCine channels for Portugal and several Portuguese-speaking African countries, and streaming service Seznam for Czech Republic.