Search results for aggregators

Nearly half of viewers already use aggregators and consume an average of 9.2 TV sources—three more paid subscriptions than non-users—highlighting their growing role in driving platform engagement.

By Q2 2024, 91% of niche SVOD subscriptions came through aggregators, with Amazon Channels accounting for 58%. Channels users are more engaged, with 65% calling TV essential and two-thirds favoring exclusive, first-season content.

Consumers using aggregators subscribe to nearly three more services than those who don’t, according to Hub’s 2025 report. Meanwhile, only 52% now pay for three or more major SVODs, down from 61% last year.

Hub’s annual “Monetization of Video” study tracks which TV providers consumers feel provide the best value and which attributes make one provider more valuable than another.

The DPP says that it has defined a reference workflow for the supply of content from distributors and aggregators to platforms, exposing the challenges faced by its implementors, such as their manual processes, which make them vulnerable to inefficiency and human error.