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Through this alliance, Havas India will leverage Banijay Asia’s unmatched expertise in storytelling, entertainment IP, and content innovation to deliver differentiated, culture-shaping work for its clients. The collaboration will enable Havas India to move beyond conventional advertising and bring the power of entertainment-led brand storytelling to the heart of its creative solutions.

The strategic psychological reality series “Watch Your Back” becomes the first title from Talpa and Kinetic’s global creative alliance, debuting on NPO Start in early 2026 as a streaming-first game of deception and shifting identities.

The agreement is to produce documentary films and unscripted content. This partnership is part of Secuoya Studios' broader strategy to strengthen its global presence through collaborations with leading creative talent.

The partners, who have brought over 9,000 hours of Globo content to 77 African countries, will showcase new opportunities and expand their distribution reach at the Cape Town event from September 1–3.

The companies have formed a strategic alliance to boost Latin American stories globally. The two studios will assemble a curated slate of select projects, ranging from various comedy formats to premium dramas and socially driven stories.